An inside look at our product development

We spent a year and a half in product development creating the perfect capsule collection. Timeless pieces that flex into your wardrobe and work from desk to dinner. Here’s an inside look into our product design process.

Step 1: Fabrication

Great clothing starts with great fabric, and we believe in premium fabrics that are both comfortable and functional.
Premium and Natural
All our fabrics are made from natural fibers instead of plastics like polyester. Natural fabrics are more breathable, durable, and comfortable.
Eco-Friendly and Sustainable
Our fabrics are developed with sustainability in mind. Aside from removing toxic plastics from our fabrication process, we make eco-friendly choices like with our organic cottons and Tencel made from recycled Eucalyptus trees.

“Inspired by the beauty of everyday moments, our clothing reflects simple, humble, and human-centric principles of design”

Step 2: A Perfect Fit

We know finding a well-fitting piece can be a frustrating experience, to say the least. That’s why this is the part of our process where we spend the most of our time.
The fit process most brands currently use was not one developed with different body shapes and sizes in mind. The process varies from brand to brand but in general, it involves either digitially grading clothing patterns or using just one fit model in the middle of the size set to test pieces on.
Naturally, this process often results in poor fits for different body shapes and sizes not accounted for by the single fit model. That’s why we reengineered the whole process from the ground up.
Fit Models
Instead of just using one fit model, we fit test every design we release on at least 25 different women across the entire size set. This allows us to make small 1/4” and 1/8” adjustments for each size and body shape - which may not seem like much but makes all the difference when putting a piece on.
Sampling Rounds
Instead of the typical 1 round of sampling, we go through at least 3-5 rounds of sampling and iteration for each piece so that we can physically see how changes we make affect the fit, drape, and comfort of every garment. This gives us confidence that we’re delivering the best possible product, everytime.

Step 3: Small Batch, Ethical Production

Chinese manufacturing often gets a bad reputation and conjures up images of large, polluting industrial factories and underpaid workers. However, we knew we wanted to make our products the right way, not the fast way, and partnered with a small, artisan factory in Ningbo that’s been helping designers make clothing responsibly, sustainably, and ethically for over 50 years.
Family Run Artisan Production
Our BSCI-certified factory is family owned and operated and with state-of-the-art safety and working conditions. Every garment is also carefully produced and quality checked by real humans, not industrial machines.

Ethical Living Wages
We belive in paying workers fairly - that’s why all our factory workers are paid fair living wages, work in excellent conditions, and receive healthcare insurance.